My clients ask lots of questions about blogging — and one of the most common ones is whether their blog should be part of their regular website.
With very few exceptions, I always answer with an enthusiastic yes. Staying within the same design and hierarchy is ideal for usability and clarity. You don’t have to keep two things up to date when everything is consolidated. And yes, you absolutely can write in a personal way on your blog, even when it’s part of your business website; when you’re in business online, your customers want to connect with you personally.
But for the past several years, I haven’t been taking my own advice. I always felt like an Allie Creative blog had to be solely about design and creativity — and while those are things I am absolutely passionate about, I didn’t feel like a blog about only those things would be sustainable for me. I wanted to have a space where I could write about intentionality and gratitude and connection and time management, so I created that space elsewhere.
What I’ve found out, though, is that my business people are engaging with that space. I get emails from prospective clients and they talk about what they read on my blog. I meet colleagues for coffee and they ask questions prompted by my latest writings.
This tells me two things.
One, I’m doing my audience a disservice by creating a divide between these spaces. If the same people are going to both places, shouldn’t I make it into one shared space?
Two, my brand needs to be bigger. If I’m passionate about these things, and other people are finding value in them, shouldn’t they be part of the work I’m doing?
An Allie Creative relaunch.
Today, I’m relaunching my brand. There’s a visual component, as you can see, but there’s also a lot under the hood. A new coaching program for people in the business of creating. Simplified design packages, carefully crafted to meet the needs of the creative entrepreneurs I talk to every day. And three new things that I hope you’ll join me for this fall:
- 30 Days of Instagratitude — posting thankfulness on Instagram, November 1-30.
- Book Club — a virtual gathering place where we can read together and meet for weekly discussion.
- Work Party Wednesdays — a low-key monthly get-together where entrepreneurs can connect and get inspired.
In this blog space and through my newsletter, I’ll be exploring the things that are close to my heart: design as storytelling, being intentional with your time and relationships, creating space in your business. If you go back into the archives, you can still find all of my past blog posts about delighting in the everyday — through things like cooking, faith, books, and fashion — and I’ll still occasionally post new entries on these topics going forward.
Thank you for joining me on this journey. I’m already looking forward to all of the new conversations we’ll have.